A logo makes a statement about your church; it is the cover of the book that defines you. When choosing and designing a logo, it is important that you are cautious and careful in how your present yourself; first impressions are important and your logo is the first attempt at connecting with your audience.
Jacob Cass highlights five principles that define a good logo. A logo should be:
- Simple
- Memorable
- Timeless
- Versatile
- Appropriate
When strategizing, designing, and implementing your logo, it should have a visual hook that represents the brand, mission, and values of your church/ministry. Your logo is a meaningful way to connect with your audience instantly, emotionally, and in a unique way. Let your logo represent you.