Mission and Vision statements allow for the framework of your unique ministries to be organized and completely conceptualized; in all areas of your Kingdom work. By defining the mission and vision of your Church, you create a foundation unto which every communications objective can be derived. So in short, yes, you do need them.
But what are they? What's the difference?
Mission and vision statements are carefully chosen words which create a concise message that conveys the direction of a ministry. By creating a clear mission or vision statement, a ministry can powerfully communicate its intentions and motivate itself towards a common vision for the future. Both of these statements effectively acknowledge and incorporate the specific audiences of the Church. This means you know who they are, what they value, and how your message or mission relates.
Vision Statements define the ministries purpose but they do so in terms of the ministries values. The values of the Church become the guiding beliefs of how things in the organization should be done.
Mission Statements define the ministries purpose and primary objectives. Its main objective is to define the key measure or measures of the ministries success.
- Identify the main idea of the ministry. This is what will make the Church stand out. Customers are more willing to support an ministry that has a strong and clear idea.
- Identify the key measures of the ministries success. Make sure to choose the most important measures and not too many of them.
- Combine the main idea with the measures of success into a tangible and measurable goal.
- Refine the words until you have a concise and precise statement of the mission, which expresses the ideas, measures, and desired results.
- Identify the ministries mission and then uncover the real, human value in the mission.
- Identify what the customers and other stakeholders will value most about how the ministry will achieve the mission. Instill these into the values that the ministry has or should have.
- Combine the mission and values and polish the words until a vision statement is inspiring enough to energize and motivate people inside and outside the organization.
One final point: It's not important that you have both a mission and vision statement written out and framed in the Church office. However, it is important that you have developed and understand the meanings behind your vision and mission. Remember, at the end of the day, our actions speak our values, not our communications statements.