Updating your website can be anything from changing a picture to rewriting a paragraph. It doesn’t have to be intense or a complete redesign of the whole site. It is more so a physical checkup to make sure that your content and design is current and relevant. Updating your website is an essential part of communicating effectively through the web. We recommend creating a strategy for the frequency of the update and defining who is responsible for making the updates.
Now, updating is important; evaluating is more important!
I recently read Brand Against the Machine, a book by John Morgan and it reminded me of an even more important process than updating, evaluating. Although his book encompassed many different features of creating and sustaining a successful brand, one chapter focused on the 7 questions your audience will be asking about your website. They include:
- What’s in it for me?
- How will I know this is for me?
- What is it you want me to know?
- What do you want me to do next?
- How can we keep the relationship going?
- How can I tell my friends about you?
- How can I learn more?
While updating your website is important, evaluating the necessary updates is just as significant. We recommend that you evaluate the status of your Church’s website by putting yourself in the shoes of your audience and congregation, and asking the above questions. Now, we also realize that not every Church/Ministry will have the same goals and objectives for their website. With this in mind, focus on the questions that best describe the values of your ministries. Remember, the most important piece is that you evaluate with your audience in mind, that you value what THEY think.