There’s a tough reality in our society. Connotations exist, and your website is not immune to this fact. As our culture becomes more and more connected online, it’s important that we understand the connotations our platforms are representing. What is the connotation of your website from the seats of your audience?
When you value your website's connotation, your online audience values your Ministry
This directly relates to ministries. Think of it this way, if the website is difficult to navigate, interpret and understand, you’re going to lose potential visitors and members. As and agency, we’ve created a solution to help with this. See it in action here. We call it the Mega-Pull. It’s an information architecture that serves up relevant information to a specific audience member in a relevant and effective way.
This is your congregation, potential members, community partners, etc. The reality is that the individuals surrounding your ministry are online. Have you thought about what connotations your website portrays to these audiences?
As a ministry, one aspect of importance is always community, trust and spiritual integrity. Your website also represents this through things like testimonies, visuals experiences and relevant designs. Your website is often the initial introduction to an individual looking to visit and/or join. It's important that our websites are appealing in a relevant, comfortable and trustworthy way.