The Four Myths of Design in Ministry

Ministries find themselves in somewhat of a grey area when it comes to design, often asking questions like is this really worth the investment; how do we know this will help; who will manage our endeavors? With many different options and opinions Church’s find themselves in a predicament, what and who can they trust regarding design? Well, believe it or not, these are four myths regarding design and ministry. 

Design is everything: Design is a crucial aspect when it comes to the digital and static representation of your ministries, however it’s not everything. Within your Church there are many aspects that hold much more value than design; don’t let a designer tell you they don’t. Good design should compliment and come alongside the important pieces of your ministries, not become your ministries.

Knowledge of design outweighs knowledge of the project: Nothing could be farther from the truth. Just because you may not have a professional perspective of design doesn’t mean you don’t (or can’t) hold the value of your ministries. A good designer will consult you through the design process but utilize your knowledge and passion of the ministry in a way that enhances the relevance and efficiency of the build.

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Content is king: Although content is a crucial and integral factor in your digital and static design, it’s not king. The functionality, usability, and purpose are just as important. A good designer will highlight the value of content when it coincides with these factors within your designs. Content is simply one piece of the puzzle (or a leg under a table).

Good design is about making something look good: This is simply false. Good design cannot be limited to simply “looking good.” It’s about researching, understanding, incorporating, and implementing all of the aspects and purposes of your ministries. The moment design is limited or acknowledged to be fully understood is the moment it will cease to be excellent. Good design requires an examination and understanding of the complexity beyond design; care is needed.