Knee Deep: The clutter on your website

If you live in Minnesota, this last week you experienced a nice – and somewhat stressful – snowfall. The last few days – as I sludged through the snow – I noticed the difficulty I was having and the puddles I would create everywhere I went. This got me thinking, are our website designs knee deep in sludge too? What kind of a puddle (mess) are we creating?

Screen Shot 2012-12-12 at 12.05.33 PM.png

Websites may be cluttered if:

  • Imagery is overwhelming the user
  • If your content could be classified as a small book
  • Users ignore the most important aspects of a web page
  • Important links and features are not being clicked on/through
  • Users leave page more quickly than other pages
  • Users provide negative feedback on web page as frustrating/busy

A blog from Graphic Design Blender highlights 4 ways you can reduce clutter: 

  • Organize: Make it easier for visitors to find what they are looking for
  • Prioritize: Decide what the most important content is and sell it well
  • Minimize: Decide what you can live without
  • Analyze: Learn what works well for site users and what makes them leave

When it comes to the designs of your website it is important that you provide the opportunity for users to encounter a good experience. Simply put, clutter creates less of a positive experience for the users. Make sure that you analyze the clutter on your site and adjust accordingly.