A question that many ministries face is whether or not they are in need of a rebrand. As the trustworthy Wikipedia says, a rebrand “is the creation of a new name, term, symbol, design, or combination thereof for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors.”
Does this sound familiar? Maybe the atmosphere of your church is changing, technology is advancing, or the old brand is just that, old. Is your church considering whether or not to rebrand? Well, ultimately the decision is up to you, but a few questions you might ask – from BrandArmy – include:
- Are you getting fewer visitors than in the past?
- Are you starting or getting involved in new initiatives?
- Are you introducing significant new services?
- Has your church’s growth slowed or stopped?
- Have new churches or ministries entered the community?
- Does your visual brand look tired compared to other organizations?
- Do you struggle to describe how your church is different?
- Are you losing a higher percentage of visitors to other activities?
- As your church changed significantly since you last adjusted your brand?
- Are you struggling to attract top talent?
- As your community or church-goers changed significantly?
- Are you trying to figure out how to take your church to the next level?
If you answered yes on a couple of these questions, it may be time to consider a rebrand. Just remember, pray first and act second.