One of the most valuable and beneficial practices your church can participate in is consistent communications evaluation. “In order to connect with people, we’ve got to find the sweet spot that incorporates passion, personality, and performance,” says Ed Young, pastor of Fellowship Church in Grapevine, Texas. “Place what you want to say, how you are going to say it, and where you want to lead your audience. But then be flexible enough to make changes if it’s not working." Consistent evaluation will protect the integrity of your church’s communications and brand representation while also improving efficiency and effectiveness. Simple evaluations will go a long way in determining the success of your ministry moving forward.