Responsive Design: Necessary?

Now, I’m sure that you don’t want your congregation using their phones during the service (or maybe you do), but either way, you cannot deny that we now live in a generation of a mobile, engaged, and interactive audience. According to We Are Social, mobile reaches 86% of the global population and there are more than 5.8 billion subscribers worldwide. With this type of impact and reach in mind, the online platform and specifically its relevant mobility are important concepts for your church to understand.

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Why does this matter to my church you ask? Well, more people surf the web from their phones than they do their desktop computers. With this in mind, we recommend that you consider building your website on a responsive platform. Some of the advantages of responsive design include:

  • Ability to reach a mobile demographic
  • A simple, clean, and relevant mobile web display
  • Gives your audience 24/7 access to your site
  • Better - mobile - usability
  • Keeps your website clean and focused

The simple reality is that the technology world we know is innovating very quickly, with mobility becoming more and more exclusive. Responsive design is a wonderful opportunity - that should at least be considered - for your church to - better - connect with the mobile demographic. For more information, Matt Adams from Church Marketing Sucks has a great blog post titled, Responsive Mobile Design for Your Church.