Having a communications team is of great benefit to the effectiveness of your church's marketing and design, however, it is important that there are clear boundaries, clarifications, and roles. “What we need to do is learn to work in the system, by which I mean that everybody, every team, every platform, every division, every component is there not for individual competitive profit or recognition, but for contribution to the system as a whole on a win-win basis.” This quote, from W. Edward Deming, an American statistician, professor, and author highlights the importance of having a functional team, not just capable individuals.
A functional team consists of qualified individuals who can collaborate, challenge, and motivate each other on a routine basis, and these individuals must have a leader, a director. We believe that the most important part of a team is the chemistry the individuals have together. However, in close second is the need for a leader. This leader, often known as the communications director, should be champion “of the church’s vision, being a key person involved in how its messages and communicated across different mediums,” according to Tim Schraeder. Your church must determine this leader, and then build a team around that person.
Justin Wise, a blogger, communicator, thinker, and social media strategist, voiced his professional opinion about the need for teamwork within church communications. He states, “it is crucial for you to set the need for a communications team." With the advancement of technology, the different platforms, and also the ways in which users are now communicating, this mentality that Justin is hinting at has become even more prevalent. In this modern era, churches must realize and understand that marketing and design cannot be placed on the backburner, given to the secretary or just completely ignored all together. Instead, it must be strategized, organized and implemented by individuals who grasp the concepts, mediums, and culture of the communications world. We must recognize the value of a communications strategy and team.