To Social Media or Not to Social Media

In recent years marketing has moved from a “push content” mentality to more of a “develop relationships” mindset, and social media has provided an answer and opportunity for churches to respond to this movement in a fun, valuable and personal way. Social media is not only a platform, it’s a conversation, and this conversation has redefined the ways in which we communicate, receive content, and/or provide content. It’s somewhat cliché to say that you should do it because “everyone’s doing it,” but that’s just it, everyone is. In the United States alone, Facebook has over 155 million active users.


In his post, 11 Guidelines to Social Media Success, Eric Enge points out some things to consider when tackling social media:

  1. Know your audience
  2. Discover their needs
  3. Learn the lingo and value system
  4. Make friends
  5. Add unique value to the community
  6. Don’t self promote :)
  7. Make sure the information you provide is accurate
  8. Be transparent
  9. Be patient
  10. Be prepared to let go
  11. Don’t spam

This social media movement is revolutionizing the age of communication and with the right strategy and implementation your church can reach its congregation and target market like never before. However, if you are going to utilize this platform, you should follow a few guidelines. It is important that you start off small, thinking simple. Your consistency from there will define your social media successes.

Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a Launchpad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.

Matt Dickman, Executive Vice President of Social Business Innovation, Weber Shandwick