How to use Social Media in the Church

This blog post is in response to @JohnUpChurch request. I hope this blog post is a springboard to the conversation around Social Median in the church.

Creating a Social Media plan for a church wanting to reach thier twenty somethings. So fun to work with a church willing to lead the way!


@sheepishdesign I hope you'll blog about that. I'd love to see some of the thought that comes out (whatever can be shared).


Currently, we are developing a plan to create the strategy for reaching "Twenty Somethings" at a church in Minnesota.  To start I am very excited to work with a group that is aggressive in their thinking when it comes to leveraging Social Media.  Many churches are overwhelmed with the idea of Social Media or do not see the value in it.  Both of these areas can be addressed if the right questions are asked and metrics put in place to measure success. 

In asking the right questions you can create a clear picture of what Social Media engagement looks like for your organization or church.  It is important to take the time on the front end and bring clarity to your objectives and definition of success. 

The following is a list of areas you should think through when using Social Media in your Church or organization. We have multiple subsets of questions for each group that can take up to 37 hours in meetings and research, but even two hours of developing these areas will help you go the distance. 

Social Media Strategy Development

  1. Set and Understand your Objectives.
  2. Do Market Research and Surveys to get a better picture. 
  3. Create a Campaign Strategy. 
  4. Establish your Listening and Monitoring guidelines. 
  5. Develop Response and Engagement Strategy. 
  6. Architect the Campaign Delivery and Workflow. 
  7. Create a Social Media Policy and Guidelines document for your team. 

These are a few of the areas you should focus on when creating a plan for using Social Media in your church.  Each of these areas has multiple approaches for developing strategy and action items.  Try not to get overwhelmed by the process but allow it to develop your focus.  PS- We recommend having someone walk you through this process.  If you need help contact us. 

Luke Frederick

Luke Stuff