When it comes to your audience, assumptions can cost you time and resources . I have noticed a commonality with peoples assumptions of their church websites audience. The assumption is your audience is exactly like you.
Here at Sheepish Design we look at the core audience in the Church Website Discovery phase. Many times people will begin defining their core audience as themselves. It is natural to assume everyone is like us, but it's not true. If we make decisions based off an egocentric core audience we may miss the opportunity to truly connect.
Taking the time to understand your core audience allows you to answer their questions and resource them with relevant information. The time it takes to understand the audience for your church website is minimal compared to the return it brings.
Remember a great church website design is only the beginning to reaching your audience!